Artspan News

February 2007: Artspan rankings for different search terms
Artspan has a considerable and continuing interest in Search Engine Optimization (SEO). We spend a lot of time and money on it. Recently, a website with an offering that was similar to ours emailed all our members with an unsolicited sales pitch. The features and pricing of our respective member sites are similar. What is very different is that Artspan.com is a serious portal and gets a lot of traffic from visitors interested in contemporary art. This is in part due to our Google page rank which is now a 6, the same as MASS MoCA, the San Diego Museum of Contemporary Art and other major art content sites, but more importantly is the result of our optimizing the site for various search terms. Here is a comparative table of some representative search terms. A search on any of them brings up literally millions of results. We rank in the top 10 for many terms and are moving up for the rest of these terms and for others not shown here.
It is important to remember that free listings on Google and on the other search engines are clicked on at a rate of better than 4 to 1 over paid listings. Artspan is the only provider of artist websites to offer not only a low-cost, fully functional and easy to manage site but also the traffic to go with it.

N/A = ranking of 50 - 200
0 = ranking of over 200 (almost no one will look past the first 10 or 20 pages)
Rankings in the top 10 are in bold (these appear in the first page of results)