ARTSPANOFFERS MARKETING TOOLS
Lambertville,NJ, January 18, 2011 Artspan (www.artspan.com) today announced the launchof comprehensive suite of marketing tools for professional artists. Availableto Artspan members, the marketing tools include an array of articles, templatesand strategies designed to empower artists in the promotion of their work andcareers. Launching the suite of tools is part of Artspans year of growth,during which the company is introducing a series of new features and initiatives.The growth surge began with a new website design and increased functionality inthe fourth quarter of 2010.
A website is the most powerful tool an artist canemploy to further their career, said Eric Sparre, Founder and CEO of Artspan.The marketing tools and articles were providing will give our members thecompetitive edge they need to ensure success.
Thein-depth marketing section is based upon the combined experience of ArtspanFounder, Eric Sparre, a noted painter for 30 years, and Vice President ofMarketing, John Foster, a public relations and marketing professional for over15 years. It will provide proven insights, information and instruction, and isdesigned to be easily actionable to the novice artist as well as the seasonedprofessional.
Themarketing section will address a wide array of subjects, including publicrelations, self-promotion, search engine optimization and other elements of themarketing mix, and will include an ongoing series of interviews with successfulartists as well. Artspan will continue to add new tools and articles throughout2011.
Artspans continuing mission to gather the highestquality artists and make their work easily available to the public. Artspan iscurrently home to more than 3,600 artists, artisans and photographers and hasbeen the leading provider of premium individual artist websites since 1999.
Founded in 1999 by painter and entrepreneur Eric Sparre, Artspan.com isa major contemporary art destination, featuring over 3,600 artist and artisanwebsites in many different categories, including painters, photographers,jewelers and sculptors. Artspan members include artists from around the countryand the world. Artspan.com is consistently ranked in the top two results forthe term Contemporary Art by Google and Yahoo. Artspan member websites can bemanaged by anyone no technical background needed - and have a variety offeatures, all at a very competitive price. These features include ecommerce features for each individualsite, notably a prints-on-demand feature allowing buyers to size, mat and frameprints to suit the completed package is then shipped to the buyer. Thewebsites benefit from traffic resulting from visitor use of the artspan.comsearches and directories, which supplements the traffic that goes directly tothe individual websites (using the website domain names). Members can alsoaccess a wealth of marketing information and, in an age of limited ornon-existent customer service, the Artspan Help Desk can be reached by phone oremail.
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