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  CONTEMPORARY ART
Artspan Newsletter February 2008 | Volume 5| Issue 2
 
February 2008 Newsletter
  Written and Edited
by Eric Sparre
  In this issue:
A Big Step Forward
The Problems
The Solutions
What You Have to Do
Zoom Feature
Featured Members: Jean de Paul & Susan Cutter
 A Big Step Forward  

This month sees the completion of a major overhaul of the Artspan search functions (and the restructuring of our database to make this possible). The completion of this project resolves a lot of issues and means far more defined searches with more accurate results for visitors as well as better options for categorizing work by members. It’s a huge plus for all, and should be live Monday, February 4.

 The Problems  

One thumb fits all
A problem in the past has been that members have only been able to feature one thumbnail for all categories and subjects they work with. For example, a member’s work might include abstract painting, landscape painting and b&w photography. That member would have only the one thumbnail to represent his/her work in all 3 of these categories. Thus 2 of the 3 thumbnails would not be relevant to any category searches.

Featured members in Portals
The inability of members to feature more than one image for searches and directories has also limited the featured work in the Portals: we have had a much smaller inventory of images to draw on.

Visitor frustration
Both keyword and searches by category/medium/subject were too broad in scope and often returned 100’s of pages of results (many irrelevant). Searches were also too slow.

More visitor frustration
A visitor who clicked on a thumbnail image on a search results page would not get an enlargement of that image. The visitor would arrive instead at the member website and would then need to browse through the various pages and images to find the image he/she was looking for and then click to enlarge.


 The Solutions  

Many Thumbs
The main featured thumbnail that you have chosen will continue to show in the main featured member slots on the Artspan homepage as well as in the A-Z and regional directories. Here is the difference: for all searches and for the category directories, all images chosen to be “searchable” will show in the results, in rotation with any other other images chosen by that member that may correspond to that category or search.

If, for example, the member clicks the “Show in Search” checkbox for a painting called Red Painting and highlights “Painting” in the category dropdown and “Abstract” in the subject dropdown and “Oil” in the medium dropdown, a thumbnail version of that work will show in searches done for those categories and subcategories and in keywords searches and in category and subcategory directories.

Bottom line: more relevant results for visitors and, for members, more work that can be shown..

Clicking on thumb
gives you… An enlargement of that image! Together with member name, title of work and dimensions. Then you have the option of going on to the member website.

Better Searches and Results
Keyword searches are much more tightly defined. Further, the results pages will have the option of further filtering the search by matching category, subject, and medium, each of which has a drop-down menu with subcategories. This is really user friendly, test it out….try some term like “blue sky” or whatever you like. You can sort results by sort by relevancy or artist name, descending or ascending. The advanced searches (by drop-downs) will also be a lot more defined.

More Searchable Images
Because searches are more tightly defined and there are a lot fewer results pages, we can add more searchable images. Professional Plus sites now go to 15 images (from 9), Professional sites go to 9 (from 6) and Basic and Associate sites go to 6 images (from 4).

More Categories, Mediums and Subjects
We have really expanded the number of categories, etc. If you see anything that is missing, let us know at ask@artspan.com

What You Have to Do  

Make more images searchable
You can now add up to 6 more images as searchable. Make sure that each category and subject has at least one searchable image that corresponds to that category and subject.

Take some time with the keywords

Try to think of how a visitor might search for your work, what terms they might use. Add those to the field. Don’t forget to add your name.

Anything else?
Go back to your site in a week and check keywords again. You may well think of something you have missed. Also, check that you have highlighted the correct categories/mediums/subjects for your work. This is important! It's your work and your life.

  Zoom Feature  

We will introduce a zoom feature in the next week. I will announce that in a brief message when we do. At that time you will need to upload larger images so that a visitor zooming in will see something other than fuzzy pixels. Best size images to upload will be minimum 1000 pixels as the maximum dimension, height or width.

 Featured Members  
Jean de Paul
Paintings in Oil

De Paul draws us into such silent moments as tend to surprise the viewer with their complex details, adding an awkward perspective that appears perfectly normal at first glance.

Susan Cutter
Paintings on Paper
Susan creates vibrant and colorful environments inhabited by iconically portrayed birds, butterflies, reptiles and amphibians, plant or aquatic life and symbolic items or forms .
 Legal and Other  

Copyright 2008. Artspan LLC. All rights reserved.

All /images are the property of their respective owners. The opinions expressed in this newsletter do not necessarily reflect those of artspan.com members.

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